St Petersburg, FL
689 Dr MLK St N - 727.894.4769
Instagram Round Up 2/18

Instagram Round Up 2/18

This week brought in some awesome new products including the newest bumGenius print Be Mine, a new Jellycat - Flora Flamingo, and the two newest Ju-Ju-Be prints SuperToki and Sweet Victory. SweetNSwags newest line, Moxfords, also landed this week and they are even cuter than they sound. Check out all our posts from this week and follow the links to buy/add to your registry/add to your wishlist!
For our Ju-Ju-Be release party - Sweet Life Cupcakes
Sweet N Swag Moxfords in Stonehenge/Harvard/Princeton
Scout showing off our Shop Local sign out front with some Banyan Tree iced coffee
February 19, 2017 by Ashley Dunham
Instagram Round Up 2/10

Instagram Round Up 2/10

February 10, 2017 by Ashley Dunham
Instagram Round Up 2/3

Instagram Round Up 2/3

Welcome to our second Instagram Round Up! We are excited to be featuring one of our newest items this week - the Popsocket! In case you can't tell from our posts this week, we're obsessed. Here's the recap of all the posts from this week.

Kickee Pants Kids Pajamas

Jellycat Mad Pets Orlando Owl/Chelsea Chicken/Cyril Sloth/Jellycat Bashful Unicorn/Kickee Pants Coverall in Lotus Platypus

Soulku Necklaces - COMING SOON!!

Popsocket in Black

Thirsties Natural All-In-One In Love Notes

Ju-Ju-Be Be Quick in Space Place/Marley's Monsters Cloth Wipes/Best Bottom Cover in Plum Pie/Best Bottom Hemp Cotton Insert/Monkey Foot Designs Medium Wetbag in Coral Arrows/BALM Baby Spray That Bottom

Healing Amber Bracelet/Austin Tie Dye Company Bamboo Swaddle

HABA Toys: Buzz Buzz/Sunni/Frog Frido

Kickee Pants One Piece in Dusty Sky Cactus/Modern Burlap Swaddle in Cactus/Thirsties Wetbag in Cactus Garden/Marley's Monsters Crinkle Paper

Lenny Lamb Doll Carrier in Rainbow Safari

Kid's Tees: Be The Change/I Can Do Anything/I Am Smart/Strong and Courageous/Be Silly, Be Honest, Be Kind


That's all for this week! To keep up with our posts be sure to follow us on Instagram! We love our followers and have something fun planned for next week. Also be sure to check back here next Friday for our next Round Up. 

February 03, 2017 by Ashley Dunham
Instagram Round Up 1/29

Instagram Round Up 1/29

Welcome to our first Instagram round up! Ever see one of our posts and wonder what each product is? Here is the place to find out. Check our posts for the week and the links to the products. Find what you love - easy peasy! No more searching our website for our cute features!


Cassiope Wovens Ring Sling Raven/Aubergine

Lillebaby CarryOn in Iconic/Ju-Ju-Be Be Quick in Space Place/Ju-Ju-Be Be Rich in Unikiki 2.0/Rumparooz Cover in TokiSpace

Wubbanub/bumGenius Freetime in Ribbit

Ecovessel Triple Insulated Bottles in Black Shadow/Purple Haze/Silver Express

da Bomb Bath Fizzers

Marley's Monsters Cloth Wipes/Cloth Napkins/Facial Rounds/Crinkle Paper/Bamboo Facial Rounds/Bamboo Wash Cloths/Unpaper Towels 

Nellie's Scented Wool Dryer Ball/Nellie's All Natural Soda 100 Load

Ju-Ju-Be Be Spendy in Donutella's Sweet Shop/Kickee Pants One Piece in Prickly Southwest/JellyCat Bashful Ladybug 

Ju-Ju-Be Be Set in Space Place/Rumparooz Diaper Cover in TokiSpace/Finn + Emma Wood Rattle in Rocket/da Bomb Bath Fizzer Galaxy Bomb/Scooter Booties in Galaxy

Finn + Emma Sale Items/Convertible Gown/Short Sleeve Bodysuit/Lap Shoulder Bodysuit/Romper

BALM baby Eucalytus Rub Sample Tin/BALM baby Be Well, Stay Well

Hip Peas Foaming Baby Wash/Hip Peas Hair Detangler/Hip Peas Shampoo and Body Wash/Hip Peas Curl Tamer/Hip Peas Conditioner

Thirsties Natural All-In-One/Adventure Trail/Fallen Leaves/Birdie/Woodland/Happy Camper/Mountain Bike

BALM baby Be Well, Stay Well/SweetNSwag Moccasin Boots in Mojave/Baby Bling Skinny Leather Headband in Mustard/Finn + Emma Romper in Tribal Stripe/Pebble Chicken Rattle

Finn + Emma Sale Items/Convertible Gown/Short Sleeve Bodysuit/Lap Shoulder Bodysuit/Romper

Mandalina Towel Diamond Spa in Navy


We hope you enjoyed our first Instagram Round Up. Make sure you're following us @growingupstpete to keep up with these posts and check back Friday for our next round up!

January 30, 2017 by Ashley Dunham
Our Fall Favorites

Our Fall Favorites

You have to admit that cooler fall weather is always welcome after a long summer. The rest of the country is preparing for snow, and we are just thankful to wear leggings without melting. Now that it is finally cooling off, we're rounding up a few of our cool weather favorites to celebrate!

1. Anything Kickee Pants! Made from rayon and a little spandex, which makes it soft and stretchy. Their swaddles are a little thicker than your typical swaddle which makes them perfect for these cooler months.

2. The Lenny Lamb Little Love collection. The heartweave is soft yet supportive, but a little thick for the Florida summer. As soon as the highs are below 90 I am breaking out all my squishy thicker wraps that are just too much during the summer and the Little Love collection is at the top of that list.

3. Birds and Bees Teas. There is nothing like sitting down with a warm cup of tea on a cool night. The family immunity tea is a delicious and boosts the immune system. It's a favorite in our house with a little bit of honey.

4. Scooter Booties. The perfect mix of sock and shoe. They are soft like socks but sturdy like a shoe. They are great for keeping little toes warm while not adding too much bulk - especially for little ones learning to walk.

5. da bomb bath fizzers - because nothing bests a hot bath on a cold night. These bath fizzers are fun for kids and adults since you probably won't get to take a bath by yourself.

November 20, 2016 by Ashley Dunham
Tags: fall
Made in the USA

Made in the USA

With the election upon us – it reminds us just how important it is to support our country. Buying from companies that are based in the USA and make their products here does more than just support our economy. Buying USA made means that you are supporting US families, creating jobs, and buying products that were made fairly. Although buying products that are made in the USA means that it costs a little more – it’s worth it! As a small business, we know how important it is to buy local, especially with the holidays coming up. Here are our top 10 favorite brands that are made in the USA:

  1. Sakura Bloom: beautiful ring slings, perfect for keeping your little one close while supporting a US based company 
  2. Thirsties: coming in a range of style, prints and colors, Thirsties has a diaper to fit every lifestyle while staying affordable and ethical
  3. BALM baby: personal care items that are all natural, plastic free, and made in Hawaii. BALM baby is one of our all-time favorite brands.
  4. SweeTooth: a baby favorite that is the perfect size to take everywhere, easy to clean, and sweetly vanilla scented.
  5. Locally Grown: onesies and tees for kids and adults that show support for your roots. 
  6. Austin Tie Dye: the softest blankets for babies AND adults. All hand dyed in Texas.
  7. Fat Brain Toys: these toys are engaging and build motor skills while being made ethically in the USA
  8. Ecovessel: insulated water bottles that are plastic free and based out of Boulder CO.
  9. Wee Gallery: based right here in St. Petersburg! Wee Gallery creates products that are designed to stimulate brain development throughout infancy and toddlerhood.
  10. Baby Bling Bows: Adorable bows that are soft yet stretchy and fit from birth throughout childhood.
November 08, 2016 by Ashley Dunham
Babywearing- for one or two!

Babywearing- for one or two!

Having a baby means there will be a lot of time spent holding your baby - A LOT. Babywearing is a way to hold your baby and still be hands free. This is a lifesaver when you have a "high needs" baby or a toddler to chase around. I just want to give a brief overview on the different styles and their pros and cons:

Woven Wraps:

Wraps are the most versatile carrier option. They allow for front, back, and hip carries and the number of different carries are endless. Wraps are the ideal newborn carrier because they have great head support and conform to your tiny newborn perfectly. They are also great for toddlers and have virtually no weight limit. The only downside to wrapping is that there is a learning curve. It takes time and practice to get it just right. Thankfully newborns don't move around too much yet! 

Examples: Didymos, Oscha, Fidella, Cassiope Wovens, Lenny Lamb




Stretchy Wraps:

These are somewhat similar to woven wraps. They are still a long piece of fabric that you tie around you, but instead of being woven they are made out of a stretchy material. These are great for newborns, especially preemies. They are very soft and fit snugly around baby. They are pre-tied and then baby can be popped in and out. This is great because you can take baby out and not have to retie the whole wrap before you put them back in! The downside to a stretchy wrap is that they usually are not comfortable after about 15 lbs, and they can only be used for front carries. 

Examples: Lillebaby Tie The Knot Wrap



Ring Sling:

Ring slings are also great for newborns. They still conform to their tiny bodies and are able to grow with your baby just like a wrap. The benefit of a ring sling over a wrap - no tying! It is quicker to use and usually has less fabric. Ring slings are great because they fit in the diaper bag, and it is so easy to slip it on and pop your baby into to calm them down or get them to nap. The cons of a ring sling are that you are limited to front and hip carries and they only rest on one shoulder which can be uncomfortable after wearing for long periods of time, especially with an older child. They are ideal for toddlers who want up and down often!

Examples: Lenny Lamb Ring Sling, Sakura Bloom



Soft Structured Carrier (SSC):

These are the easiest of the carriers. They are structured with a panel and buckles so all you have to do is clip it on and slip baby in! They are great for on the go, quick trips, and long term wearing. They allow for front and back carriers and some SSC also allow for hip and forward facing carries (although many find hip carries in a SSC uncomfortable). The cons of a SSC are that they should not be used until baby has good trunk control, usually around 4-6 months. Some fit smaller but are not ideal for smaller babies as they do not fit well around baby, holding them in place and keeping them from slumping too much. The only other con is that they do not fit to the wearer like a wrap or ring sling, so one brand is not going to fit every wearer/wearee. Most also have "baby" and "toddler" carriers, so usually around 2 you would want to size up if you plan to continue wearing for long periods of time.

Examples: Lenny Lamb, Lillebaby, Fidella Fusion




This carrier is made specifically for back carries. They are great because they do not have a waistband like a typically SSC. They are easy and quick to put on and are a great option for toddlers who like to go up and down a lot but typically do not go up in a front carry. These carriers are similar to a high back carry in a wrap, since the child's shoulders are typically level with the wearers shoulders. This is not a good option for children who enjoy front carries, and infants since the child needs to be sitting unassisted very well for this carrier. This is my go to carrier for my 3 year old who does not go up often. 

Examples: Fidella Onbu, Lenny Lamb Onbu



Mei Tai:

This carrier is a great mix between a wrap and a SSC. It is typically made out of wrap material. it has a panel and straps instead of buckles, so you get a mix of both types of carriers. It offers a more customized fit than a SSC, but not quite as versatile as a wrap. These usually do not fit until the same time frame as a regular SSC, although some have panel adjustments, such as the Fidella FlyTai, which would make it fit sooner. These are a great carrier if you like the look of wrapping but want the ease of a SSC.

Examples: Fidella FlyTai, Lenny Lamb Wrap Tai




Tandem Wearing:

Having twins, 2 under 2, or just two kids in general means that sometimes two kids want to be held at the same time. It is possible to wear two babies at the same time! It's definitely a work out, and it will make you feel like a super-parent, but sometimes the logistics can get a little crazy. A few pairings that I have tried so far: wrap/onbu, wrap/SSC, ring sling/SSC, ring sling/onbu, wrap/wrap, SSC/SSC

So far the most comfortable to wear for more than about 20 minutes has been wrap/wrap. Wrapping gives you such a customized fit that if you get a good wrap job it is extremely comfortable, even when wearing two kiddos. I have done both two kids in one wrap and two kids in two wraps, and two wraps was more comfortable than one. 



If you ever have any questions about wearing your babies, toddlers, or big kids. Don't hesitate to ask us! Babywearing is a big part of our lives here at Growing Up. We love to wear any babies we can get our hands on and we will happily answer any questions you have and help you find the perfect carrier for your family!

Vote for Growing Up's Hottest Babywearing Dad!

Vote for Growing Up's Hottest Babywearing Dad!

At Growing Up, we love to celebrate Dads and the special bonds they share with their babies. So help us crown our 2016 Hottest Babywearing Dad! The winner will win an awesome prize pack just in time for Father's Day.

Head on over to Facebook and like your favorite picture. Leave a comment here and let us know you've voted. We will announce the photo with the most votes on June 18th.

Good luck!

June 06, 2016 by Melane Nelson
Baby Led Weaning

Baby Led Weaning

So your baby is 6 months old and your pediatrician has told you to go ahead and begin offering solid foods. What do you do? Should you head out to the grocery store and stock up on baby food jars? Should you gather some organic produce, a fancy blender, an ice cube tray and attempt your own? You certainly can. Or you can ditch the at times infuriating practice of spoon feeding your child all together and instead try baby led weaning.

Baby led weaning is the practice of offering small, bite size pieces of food to your child and having them feed themselves. This allows your child to participate in the meal as you would and also improves their hand eye coordination, dexterity, and helps them to try different textures, colors, and tastes on their own. There is no need for pureeing, making fruit and veggie combinations, offering rice cereal or any other "baby" food. They simply eat what you eat in soft, manageable pieces and feed themselves. Easy peasy! 

If you are just starting out, here are a few tips:

  • Your child should be able to sit up unassisted, around 6 months of age.
  • Just like traditional puree introduction, start with one food at a time, especially if you have a history of food allergies in your family. Fruits and veggies are great starter foods.
  • Put the food directly on the table, a placemat, or our preference, a Happy Mat which suctions to the table, because they will find throwing dishes just as entertaining as food. :) Having something that can't be picked up and thrown will be best. No utensils needed at first as they will be too hard to manipulate.
  • There will be a mess. Make cleanup easier on yourself by putting down a cloth under their highchair, grabbing a bib, or even allowing them to eat the meal naked. It will be a full sensory experience!
  • Don't put too much food out at a time so they are not overwhelmed.
  • If they don't eat something, no worries. Offer what you eat and if they aren't interested try again at a different meal.
  • No need to start with a strict 3 meals a day. They are still getting most of their calories from breastmilk or formula and introducing food before the age of one is just for fun.
  • Don't panic if your child gags. They are learning to manipulate food and move it around in their mouth. It will happen but just stand by to make sure they don't need you to intervene.
  • Remember, by introducing solids you are in for a change in the diaper composition. If you are using cloth diapers, now might be a good time to invest in a diaper sprayer as their poop will become solid and harder to wash out! 

Many people follow baby led weaning without even knowing it! Babies with older siblings are especially interested in the independence of feeding themselves because of watching their sibling eat. Many babies who have weaned using baby led weaning even have a more varied palate than babies who are spoon fed.There are so many benefits- perhaps the best being less work for you! Have fun with it!

May 10, 2016 by Ashley Dunham
Zero Waste - Earth Day 2016

Zero Waste - Earth Day 2016

Today is Earth Day! It is great to have a day devoted to being mindful of our waste, which helps us think of ways to reduce the amount of waste we create. One great way to reduce our waste is to look in our trash can and see what we are constantly throwing away. Water bottles? Diapers? Ziploc bags? K cups? Fast food trash? There are waste free options for all of these things!


Virtually anything you throw away can be replaced with a reusable alternative. Ditch the water bottles and use a reusable bottle. They may be more costly upfront but will save you in the long run and will save hundreds of plastic bottles from the landfill. Pack your lunch with reusable containers and sandwich bags. This will save plastic throw away containers, Ziploc bags and wrappers from the trash as well. This will also help you avoid getting stuck out somewhere with no food and stopping to get lunch. Hitting the drive thru may seem convenient, but it is more expensive and accumulates a lot of trash. Think about it, every item comes in its own container. Plus the straw is in a wrapper, and then everything is put inside a bag and stuffed with napkins. That is a ton of trash for one meal! Other convenience items such as K cups, disposable diapers and wipes, paper towels and body wash are easy to replace with more sustainable or reusable items such as regular coffee pots, or even a French press, cloth diapers and wipes, kitchen towels, and bar soaps.


If you start switching out items and still see a lot going in your trash can, think about what items could be recycled. When you go to the store, instead of buying something in a plastic bag, look for an alternative in a box, which could be recycled. Another easy swap, instead of throwing food waste into the trash, compost it! It is easy to get a small countertop compost bucket to collect your food scraps, which can then be put into an outside garden or around a tree. The fewer items that go into the trash, the better! What do you do to reduce your waste? Share your tips with us!


Also, be sure to check out our Earth Day sale going on this weekend. This is a great way to stock up on reusable items! -->


April 22, 2016 by Ashley Dunham